Contributed by: Shawnah SheehyDirect Mail Secrets SpilledI’m asked a lot, “How is iMDirect Marketing so successful at delivering a highly responsive direct mail campaign?” I thought, why not share with our closest 1,000,000 friends, at least, three of our secrets that we use in successful campaigns. And, yes, before...
Contributed by: Shawnah SheehyDirect Mail is Alive and WellRest assured. I’m here to tell you that direct mail is not only alive and well but returns a better Cost Per Acquisition(CPA) than digital marketing. As a B2B2C direct marketing professional, at iMDirect Marketing, we assist our clients in developing, launching...
Contributed by: Shawnah SheehyDirect Mail Direct Mail Tools Worth UsingDirect Mail has been the reigning king of direct marketing for the better part of the 20th century. Granted there could be some whom would argue that outbound telemarketing deserves the title. However, outbound telemarketing has a hefty CPA at $78...
Is Direct Mail still King? We explore if direct mail is still a cost effective marketing channel for customer acquisitions.
Direct MailKing of Leads in Timeshare MarketingTimeshare Marketing has changed a lot in the last 50 years. In this digital world, it is difficult to compete with online mobile marketing. But, does direct mail marketing still rule the timeshare world? Let’s take a look back in time to understand...
Baseball’s back. We’re two weeks into the season, and we’ve seen some spectacular home runs. As a kid, you were always taught to keep your eye on the ball, aim at your target and swing away. Many variables come into play when hitting a home run. The most important...
Contributed by: Shawnah SheehyDirect MarketingDirect Marketing is all about data, data, and more data. At iMDirect Marketing our mission is to create a philosophy that we are partners and are only as successful as our clients. Prior to starting any new campaign, we conduct several Q&A sessions with our client’s....
Don’t feel bad, it happens to the best of us. It can be hard staying current with your direct mail campaign. You think, “My campaign has been successful for this long so why all the sudden no response?” Well, my friend, there are a few factors that play a...
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