Contributed by: Shawnah SheehyDirect Mail Secrets SpilledI’m asked a lot, “How is iMDirect Marketing so successful at delivering a highly responsive direct mail campaign?” I thought, why not share with our closest 1,000,000 friends, at least, three of our secrets that we use in successful campaigns. And, yes, before...
Direct Marketing is a changing world with new insights into the ideal audience. Data Intelligence As the world of data intelligence continues to grow rapidly, so does its capabilities, and if not prepared, its hurdles too. With all great things, however, comes great responsibility. Many marketers are finding themselves...
Baseball’s back. We’re two weeks into the season, and we’ve seen some spectacular home runs. As a kid, you were always taught to keep your eye on the ball, aim at your target and swing away. Many variables come into play when hitting a home run. The most important...
As the world of data continues to grow rapidly, so does its capabilities, and if not prepared, its hurdles. With all great things, comes great responsibility. Many marketers are finding themselves facing the same problem, knowledge and time to utilize their big data best. The information that in turn...
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