Content generation is all the rage in the marketing world. With forums like Tumblr, 4chan, and Reddit, it’s difficult to deny that people are now more willing to become involved with companies and businesses. People are reading blogs, watching videos, and writing articles simply because they crave information. So,...
A/B Testing Email CampaignsA/B testing email campaigns are all over the place these days. The retail industry uses them like crazy, sometimes to the point of becoming a bit spammy. When you begin developing an email there are so many options, what layout to use, so many colors to...
What is Direct Response Marketing?Direct response marketing can be tricky, especially if you are just beginning to get into marketing. Direct marketing is communicating straight to the customer. This means no 3rd party service, no wondering if they received the message on time, and a ton of analytics on...
Direct marketing is a form of advertising based on channels. This allows businesses and organizations to be able to communicate straight to the customer, with advertising techniques that can include mobile phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog and much more. Having...
Marketing automation and CRM software are truly the powerhouse of marketing. Both marketing automation and CRM possess different functions but, when used together your marketing and sales team will be jumping for joy at all the new leads you’ll be creating for your company.Before we get into it, you...
Marketing automation is a common marketing tool that is becoming more popular in the mid-2010s. Top companies are enhancing their marketing strategies and are reaching their consumer on their medium in their timeframe. Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more...
Content Marketing Performance: A Framework for Measuring Real Business ImpactContent marketing and content strategy are woefully misaligned. By that, I mean far too many marketers commit content marketing without a commitment, or often even a thought, to content strategy. My research on the topic jibes with others’: A full...
- Consumer Behavior
- Content Generation
- Content Strategy
- Data Intelligence
- Data Lists
- Direct Mail
- Direct Marketing
- History of Holidays
- Interactive Fun
- Lead Generation
- Marketing Automation
- Personality Test
- Press Releases
- Search Engine Optimization or SEO
- Social Media Marketing
- Socially Conscious