How do You Create a Sustainable Marketing Strategy?Let’s be honest. We have all said it before. “I know what my buyer looks like.” Now if we were to take that statement and break it down, the keyword being look, we would realize that statement is not true. We have...
Millennials are the present and future of marketing. While they hold so much power, we strive to keep up with their ever-changing world. Here at iMDirect we have become masters at managing millennials. Hopefully, these 12 facts will help you create more engaging campaign’s.
Millennials pick their path. They want their cake and eat it too. Like no other generation in history, they have redefined the way brands interact and sell to them.
As a digital marketer, I have to continue to educate myself on trends, new technology, and fresh information channels. The traditional marketing techniques and concepts of yesterday are not necessarily adequately engaging younger generations efficiently.
This month at iM Direct Marketing, we wanted to focus our content marketing strategy on Customer Experience. Now, don’t get me wrong we embrace customer experience all year round but it never hurts to revisit some of the simplest yet effective methods that have been found to be universal...
Marketing automation and CRM software are truly the powerhouse of marketing. Both marketing automation and CRM possess different functions but, when used together your marketing and sales team will be jumping for joy at all the new leads you’ll be creating for your company.Before we get into it, you...
Baseball’s back. We’re two weeks into the season, and we’ve seen some spectacular home runs. As a kid, you were always taught to keep your eye on the ball, aim at your target and swing away. Many variables come into play when hitting a home run. The most important...
- Consumer Behavior
- Content Generation
- Content Strategy
- Data Intelligence
- Data Lists
- Direct Mail
- Direct Marketing
- History of Holidays
- Interactive Fun
- Lead Generation
- Marketing Automation
- Personality Test
- Press Releases
- Search Engine Optimization or SEO
- Social Media Marketing
- Socially Conscious