Lead Generation

A lead generation strategy describes the process of stimulating and capturing an interest in a product or service with the goal of developing a lead or sales pipeline. Today’s important channels include:

• Direct Mail

  Direct mail is still the number one marketing strategy used by many successful marketers. With direct mail, you have total control over the presentation of your message. Direct mail is a unique blend of advertising and sales. While good advertising should certainly lead to sales, direct mail allows you to present the product or service, make an offer and try to close the sale-all at once! There are three elements to an effective direct marketing strategy:

  • The List
  • The Offer
  • The Mailing Piece

  Direct mail is a profitable marketing strategy if it's used properly and all three components are well thought out. Let iMDirect Marketing help you create an endless source of targeted leads for your product or service.

• Email

  We are much more than a strategic direct response marketing and direct marketing firm. We are a full-service marketing agency that takes an innovative approach to creating and executing data-driven strategies that maximize clients’ ROI and foster target consumer engagement. We partner with clients to create powerful email campaigns that solidify brand building and customer engagement that positively affect our clients’ bottom line.

• Mobile

  Do you have a strategy for mobile lead generation? With data-rich impressions and moving at a faster pace, the need for a marketing approach different from the desktop is not only desirable, but crucial to the success. Mobile viewing time has now outpaced the desktop in total digital media consumption in the U.S. This growth is consistent with the rest of the world where faster network speeds have already made the mobile the primary way to engagement online. It is important to note most engagement is through APPs availability, not a browser.

  That means mobile lead capture through a native app might be a marketer’s only opportunity to engage consumers depending on your audience. Whatever your need, iMDirect has can develop a unique App with its own interactions and formats for you or you can use our proprietary mobile technology to generate leads for your mobile audience.

• Content Generation

  Have you added the new world of Web 2.0 concepts to your marketing strategy? Blogging and interactive online communities have impacted the affiliate marketing world.

  We can help you create content through personal bloggers, writers, and independent website owner to help you generate leads for your products, services and more importantly awareness for your brand.

  New developments have made it more difficult for unscrupulous companies to generate leads in the digital age. iMDirect Marketing continues to be a leader in the content generation putting together a solid social media strategy combined with the latest in marketing automation creating the right leads with much greater speed and efficiency.

Lead generation often uses digital channels and has been undergoing significant changes in recent years because of the rise of new online and social techniques. This has had a significant impact on every company's lead generation strategy and iMDirect is poised to assist you with, however, the size of the project with experienced marketing team members.